Built by one person.
For everyone.
nudge. started as a simple frustration: too much time on a phone, not enough time actually doing things. This is the fix.
The idea
Most apps are designed to keep you inside them. nudge. is designed to get you out. One challenge every Monday, and the whole week to do it. Something small enough to actually do. Something real enough to remember.
The app doesn't track your mood. It doesn't ask how you're feeling. It doesn't offer a meditation or a breathing exercise. It just gives you something to go do.
The premise is simple: if you did one slightly uncomfortable, slightly interesting thing every week, your year would look different. nudge. is the weekly reminder that this week is a good week to try. Pick Chill if you want something low-key. Pick Bold if you're ready to make the first move.
nudge. is an independent app. No investors. No ads. No hidden agenda. Built and maintained by one person in New Jersey.
Real world only
Every challenge happens outside the app. We measure success by whether you put the phone down, not whether you engaged with our content.
Honesty-based
We have no way to verify completions. We don't try to. The app works on the assumption that you're doing this for yourself, not for points.
Free, always
nudge. is free for everyone. No subscription, no paid tier. Organizations that run nudge. for their groups help keep it going.
No wellness speak
This isn't a self-improvement app. You're not becoming a better person. You're just having a more interesting day. That's enough.
Adults only
nudge. is designed for adults 18 and older. Challenges involve bars, strangers, and social situations that assume some life experience.
Things we
actually believe.
The world is friendlier than you think. Most people are waiting for someone else to go first. You can be that person.
Discomfort is not the same as danger. The feeling before you do the thing is not a reason to not do the thing.
The best stories start with small decisions. Asking the barista for a recommendation is a small decision. You never know where it goes.
Streaks are a tool, not the point. Missing a week is fine. The point is showing up most weeks. That's enough.
You have an excuse now. "The app told me to" is a genuinely good reason to do something you were already thinking about.