Reach people doing things,
not just watching them.
nudge. gives people one real-world challenge every week. Sponsored challenges put your brand inside that moment, not in an ad break before it.
Your brand becomes
the challenge.
Some weeks, nudge. users can receive a challenge that's created or co-created by a brand partner. It appears exactly like a regular challenge: same card, same format, same weekly ritual. Clearly labeled as sponsored. Always optional. Never a banner ad.
Looks like a challenge.
Because it is one.
Sponsored challenges live in the same format as every other nudge. challenge. Users opt in by completing it, not by watching it. That's real engagement.
Every completion generates a story: a personal account of how the user experienced your challenge in the real world.
Simple by design.
You write the challenge
Work with us to craft a challenge that fits your brand and nudge.'s tone. We'll help. It should feel like something a person would actually want to do.
We schedule the date
Your challenge goes out for a specific week to users in your target region or nationwide. Scheduled weeks in advance so you can plan around it.
Users do it and share
Users complete your challenge and write a story about how it went. You see real responses: not impressions, not clicks. Actual human moments.
nudge. users are already out there.
They're not passive. They open the app with the intention of doing something this week. That's a fundamentally different mindset than someone scrolling a feed.
Not impressions.
Moments.
Intent-first audience
nudge. users open the app to do something, not to consume. They're already in action mode before they see your challenge.
Qualitative feedback
Every completion comes with a written story. You get real user responses: what they did, how it felt, what they thought. No other ad format gives you this.
Brand alignment, not intrusion
Sponsored challenges are clearly labeled and always optional. Users who complete them are genuinely interested. No one accidentally clicks your challenge.
Local or national
Target a city or region for local businesses and campaigns, or go nationwide. nudge. has users in cities across the US.
Built for brands that
believe in experience.
Food & Beverage
Drive trial of a new product, menu item, or local spot with a challenge that makes trying it feel like an adventure.
Fitness & Wellness
Get people actually moving (not watching a fitness ad) with a challenge tied to your brand's mission.
Entertainment & Events
Build buzz around a launch, show, or event by tying a challenge to the theme or experience.
Retail & Local Business
Drive foot traffic and discovery with hyperlocal challenges targeted to your city or neighborhood.
Apps & Platforms
Get real users to try your product in a real moment, then hear exactly what they thought about it.
Nonprofits & Causes
Move people from passive awareness to active participation with a challenge built around your mission.
Let's build something
worth doing.
Tell us about your brand and what you're trying to accomplish. We'll get back to you within two business days.